Tumbleweed Plants. Singapore's indoor plant shop scaled customer calls with AI after doing it manually for years.
Tumbleweed Plants is Singapore's go-to online plant shop. Founded by Denise Law, the brand serves a community of 40,000+ plant lovers with everything from mini succulents to XXL statement plants, plus planters, grow lights, and plant care products.
“The setup was super straightforward, and within minutes I had it running. What really stood out is how effective these AI agents are. Calling customers has always been one way we improve our experience, and through this app, we can do it at scale.”
The challenge
Tumbleweed had always believed in calling customers. It was part of their brand: personal, warm, and attentive. But doing it manually does not scale. As order volume grew, the team could not keep up with follow-up calls on abandoned carts.
Plants are perishable inventory. An abandoned cart is not just lost revenue. It is a plant sitting in a warehouse that needs to ship before it declines. Speed matters more than in most categories.
They needed a way to keep the personal touch of a phone call while handling the volume that a growing e-commerce operation produces.
The solution
Tumbleweed installed Callsy and had it running within minutes. The AI agents picked up exactly where the manual process left off: calling customers who abandoned their carts, but now at a scale the team could never match alone.
What stood out to them was how effective the AI agents were. The calls felt natural, not robotic. Customers responded the same way they did to human calls. The difference was that every single abandoner got a call, not just the ones the team had time for.
The results
Tumbleweed went from calling a fraction of their abandoners manually to reaching every single one automatically. Same personal touch, unlimited scale.
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