1
Failed cards are the silent killer
Subscription CPG loses 8–12% of monthly revenue to expired or failed cards. Emma's voice + WhatsApp dunning recovers 60%+. Much higher than email retry alone.
Industry: food, beverage + CPG
AI voice agents for food, beverage, and CPG brands. Keep the reorder rhythm.
Subscription coffee, meal kits, protein, snacks, pet food. Callsy keeps reorder rhythm alive when emails go unread. Adam reactivates the lapse, Emma rescues the failed card.
60%+involuntary churn recovered
How the numbers run in food & cpg
30–60 days
typical CPG reorder cycle
8–12%
monthly involuntary churn from failed cards
AOV €25–80
typical food/CPG D2C AOV
Frequency
the dominant LTV lever in CPG
What we see across food & cpg brands
2
Pause-instead-of-cancel saves the LTV
When a subscriber wants to cancel, a voice call offering "skip next month" or "switch to every-other-month" saves the LTV. Email rarely catches that intent in time.
3
Reorder reminders beat reorder ads
A €0.18 voice call at day 28 reminding the coffee subscriber they have 5 days of beans left replaces a €4 Facebook ad served at day 40.
4
Post-purchase voice catches taste mismatches
If a new flavor or recipe missed for a customer, voice NPS surfaces it before they cancel. Letting CS offer an exchange and save the subscription.
What to run first
Emma
Payment reminders
↑ 41% on-time payments
Overdue invoices and failed subscription payments cost more than the bad debt itself.
Adam
Win-back
↑ 22% reactivation rate
60-day lapsed customers ignore your win-back email flow.
Matt
NPS & feedback
3.2× response rate vs email surveys
Post-purchase survey emails get a 5% response rate.
John
Cart recovery
18–32% average recovery rate
Email reaches 22% of abandoners.
Plug-in stack for food & cpg
Frequently asked
Can Callsy talk to my subscription tool?
Yes. Via Make or Zapier we integrate with Recharge, Bold Subscriptions, Loop, Skio, Stay AI, and similar. Native Stripe + Chargebee for billing-side flows.
Will the agent process a pause or skip request?
Yes. Within the limits you set. Emma can pause one cycle, change frequency, or escalate a full cancellation request to a human CSR with the call context attached.
What about EU + UK regulations on subscription dunning?
Callsy honors GDPR consent, UK PECR, and similar frameworks across all dunning workflows. Customers can opt out instantly, cross-channel.
How fast does payback come on a CPG deployment?
Typically 1–2 weeks. The first batch of recovered failed payments alone covers the first month's Callsy spend for most subscription brands.
Built for food & cpg margins, AOVs, and reorder cycles.
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