1
Sizing questions kill carts at the last moment
Apparel shoppers add to cart, then hesitate on size. Email-only flows lose them. A 90-second voice call with the size chart in hand recovers the order on the spot. And reduces returns down the line.
Industry: fashion + apparel
AI voice agents for fashion brands. Recover the cart, answer the sizing question.
Fashion has the highest sizing-driven abandonment in e-commerce. Callsy AI agents call the abandoner, answer the size question live, and close the order in under 90 seconds.
18–32%abandoned cart recovery rate
How the numbers run in fashion
70–80%
average cart abandonment in apparel
AOV €60–120
typical D2C apparel AOV range
Sizing
the #1 reason for apparel cart abandonment
~4×/yr
purchase frequency for repeat customers
What we see across fashion brands
2
Seasonal lapse beats permanent churn
Fashion buyers don't churn. They hibernate. Win-back voice calls at 60–90 days lapsed recover 20%+ of "churned" customers who just got busy.
3
Post-purchase NPS surfaces fit issues fast
Voice NPS at day 14 catches "runs small" complaints before they hit your reviews. CX can intervene with a free exchange and turn a 4-star into a 5.
4
Multi-language is non-negotiable
Fashion is global. AmourLinen recovered €18,400 in month one by deploying agents in Lithuanian, English, and German simultaneously.
What to run first
Real fashion customers
Plug-in stack for fashion
Frequently asked
Can the AI agent really answer sizing questions live?
Yes. Upload your size chart, fit guide, and return policy as a knowledge base. The agent can quote chest/waist/inseam measurements, suggest sizes based on customer details, and offer free exchanges in one breath.
Will calling fashion customers feel pushy?
Not when the call is brand-voiced, brief, and helpful. We average 4.7/5 customer-rated call quality across fashion deployments. Customers appreciate being called by a brand that takes their cart seriously.
Does this work for high-fashion / luxury price points?
Especially well. At €300+ AOV, even a 10% recovery rate pays for the agent many times over. Luxury also benefits from voice's premium signal vs. Yet another email.
Do you have real fashion customers we can talk to?
Yes. AmourLinen (sustainable linen, Lithuania) and GhallasGoth (alternative fashion, US) have both shared their numbers publicly. Read their case studies, or we'll arrange a customer call as part of your demo.
Built for fashion margins, AOVs, and reorder cycles.
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