AmourLinen. Sustainable linen DTC brand · $5,283 recovered in 3 months with a 36× ROI.
“Great app for recovering those abandoned cart purchases. Been using it for the last 3 months. We get around 34× ROI. The team is very responsive and constantly developing new features.”
The challenge
AmourLinen is a sustainable DTC brand specializing in handcrafted linen bedding, clothing, and home goods. Based in Lithuania and selling worldwide via Shopify with paid advertising.
Despite a loyal customer base and strong product-market fit, AmourLinen faced a persistent problem: high cart-abandonment rates.
Like many growing e-commerce brands, they relied heavily on email and SMS recovery. Channels that were becoming saturated and less effective.
The solution
AmourLinen implemented Callsy AI. A plug-and-play Shopify app designed to recover abandoned carts using automated AI phone calls. No technical setup required.
Calls were placed shortly after abandonment, using a friendly, branded virtual assistant they named Emma. The voice AI followed a proven script, offered a small return incentive, and answered customer questions in real time.
The system ran fully automated and integrated seamlessly with Shopify.
The results
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