AOV is one of the three levers of e-commerce revenue: traffic × conversion × AOV. Lifting AOV from €45 to €55 increases revenue by 22% without a single new visitor.
Tactics that lift AOV include bundles, free-shipping thresholds, upsell prompts in cart, and post-purchase add-ons.
Voice channels can lift AOV at the recovery moment. When the AI agent answers a sizing question and the customer adds a second item to confirm fit.