The AI Act classifies systems by risk tier. AI voice agents communicating with consumers fall into the "transparency" tier. Requiring explicit disclosure that the user is interacting with AI.
Callsy agents disclose AI status at call commencement on every call, in the customer's language. Disclosure has no measurable impact on conversion rate in our A/B tests.
Penalties for non-compliance reach €35M or 7% of global turnover. The transparency requirements took effect in 2025 and apply to any AI voice interaction with EU residents.