Tactics

Dunning

Dunning is the process of communicating with customers about overdue invoices or failed payments. Typically escalating from gentle reminder to formal demand.

Modern dunning starts with smart payment-retry logic (varying card-network attempts, timing) and escalates through email → SMS → voice → human collection.

Voice dunning recovers 60–80% of involuntary churn (failed payments due to expired cards, billing changes) because most failures are administrative, not financial.

Best-practice dunning preserves the customer relationship. "hi, your card didn't go through, want to update it?". Rather than mimicking collections-agency tone.

Related terms

Where Callsy puts this to work

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