FPRO. Football training brand turning abandoned checkouts into predictable revenue with AI voice + SMS.

The challenge

FPRO is a fast-growing football training brand with a loyal global audience and strong traffic. Traffic wasn't the issue. Conversion leakage was.

Like most Shopify brands running paid ads, FPRO was investing heavily in acquisition only to watch high-intent buyers abandon checkout.

Email recovery flows were already live, but email alone wasn't enough. Open rates fluctuated, timing was inconsistent, and recovery felt passive.

The solution

Instead of waiting for customers to come back, FPRO decided to reach out first. They turned on Callsy AI's Shopify abandoned-cart recovery automation:

AI voice calls triggered instantly after abandonment. Smart voicemail drops if the call isn't answered. Personalized SMS with a direct checkout link. Multi-touch follow-up logic so the right channel fires at the right time.

Surprisingly human. Surprisingly fast.

The results