How FPRO Recovered $12.5K in 45 Days with Shopify Abandoned Cart Recovery app Callsy AI
Turning Abandoned Checkouts into Predictable Revenue with AI Voice & SMS Automation
FPro global
US, UK, EU
2026
FPRO is a fast-growing football training brand with a loyal global audience and strong traffic.
The problem?
Traffic wasn’t the issue.
Conversion leakage was.
Like most Shopify brands running paid ads, FPRO was investing heavily in acquisition only to watch high-intent buyers abandon checkout.
The team knew something simple:
If someone adds to cart, they already want it.
They just need a nudge at the right moment.
That’s where Callsy AI came in.
The Challenge: High Checkout Drop-Off
FPRO had:
Solid Meta and Google Ads performance
Strong product-market fit
Engaged audience
Email recovery flows already live
But email alone wasn’t enough.
Open rates fluctuated.
Timing was inconsistent.
And recovery felt passive.
They didn’t need more traffic.
They needed better recovery.
The Shift: From Passive Emails to Proactive AI Outreach
Instead of waiting for customers to come back…
FPRO decided to reach out first.
They implemented Callsy AI’s Shopify abandoned cart recovery automation, combining:
AI voice calls triggered instantly after abandonment
Smart voicemail drops if the call isn’t answered
Personalized SMS with direct checkout link
Multi-touch follow-up logic
This wasn’t spammy.
It was timely.
And surprisingly human.
How It Works
Customer abandons checkout
Callsy AI initiates an automated phone call
If unanswered → voicemail drop + SMS sent
SMS includes personalized checkout recovery link
Customer completes purchase
Simple. Immediate. Human-like.
The Results (Last 45 Days)
After activating Callsy AI, FPRO generated:
$12,580 in recovered revenue
93 recovered checkouts
1,720 AI-powered recovery calls
880 recovery SMS sent
All automated.
No manual sales team.
No discount-heavy campaigns.
Just structured, conversion-optimized recovery automation.
Why AI Voice Works Better Than Email Alone
Email open rates are unpredictable.
SMS works better.
But combining AI voice + SMS recovery creates urgency and personalization that email simply can’t match.
For FPRO, the key drivers were:
Immediate outreach within minutes of abandonment
Human-like tone during AI calls
Direct checkout links in SMS
Multi-touch recovery logic
The result?
Higher recovery rates without increasing ad spend.
Who This Works Best For
Callsy AI is ideal for:
Shopify brands doing €30K–€1M+ per month
DTC brands with high cart abandonment
European eCommerce brands needing compliant automation
Performance-focused growth teams
If you’re investing in Meta Ads or Google Ads and losing revenue at checkout recovery automation becomes your highest ROI channel.
Key Takeaways from FPRO
Speed matters in abandoned cart recovery
Voice increases trust and urgency
SMS converts when timing is right
Automation scales without increasing headcount
FPRO didn’t change traffic.
They improved conversion recovery.
And unlocked $12.5K in 30 days.
FAQ Section
How does Shopify abandoned cart recovery with AI work?
When a customer abandons checkout, the AI system automatically triggers a phone call and/or SMS with a personalized checkout link to complete the order.
Does AI voice actually convert customers?
Yes. AI voice creates urgency and feels more personal than email. Combined with SMS, it significantly improves recovery rates.
Is this compliant for European Shopify stores?
Yes. Callsy AI is built for eCommerce brands operating in Europe and supports compliant messaging workflows.
Do customers know it’s AI?
The system is transparent and designed to provide helpful reminders not aggressive sales calls. The experience is optimized for clarity and trust.
How fast can it be implemented?
Most Shopify brands can activate Callsy AI within minutes via app installation and basic setup.
Read more
How AI Voice Agents Increase Shopify Conversion Rates
SMS vs Email for Abandoned Cart Recovery
Shopify Retention Automation Guide
AI Voice Agent for eCommerce Explained
Callsy AI Pricing Plans
