Amourlinen
An eco-friendly brand committed to sustainable slow fashion. Their clothes and bedding are thoughtfully handcrafted using only the finest organic linen fibers—gentle on both the planet and the skin. From timeless linen dresses to soft, breathable linen sheets, their collection is designed for those who value quality, style, and sustainability.
Amourlinen
US
2025
How Callsy AI Recovered $5,283 in Lost Sales with 36x ROI in 3 Months
🧵 About Amourlinen
Amourlinen is a sustainable DTC brand specializing in handcrafted linen bedding, clothing, and home goods. Based in Lithuania and selling worldwide, they use Shopify and paid advertising to drive online sales.
🚨 The Challenge
Despite a loyal customer base and strong product-market fit, Amourlinen faced a persistent problem: high cart abandonment rates. Like many growing eCommerce brands, they relied heavily on email and SMS recovery — channels that were becoming saturated and less effective.
🤖 The Solution: Callsy AI
To address this, Amourlinen implemented Callsy AI, a plug-and-play Shopify app designed to recover abandoned carts using automated AI phone calls.
Setup took just 5 clicks — no technical work needed. Made for your just "plug and play"!
Calls were made shortly after abandonment, using a friendly, branded virtual assistant: “Emma, your helpful AI shop assistant.”
The voice AI followed a proven script and offered a 15% discount to incentivize return purchases and helpfully answered all inquiries by clients.
The system ran fully automated and integrated seamlessly with Shopify.
💰 The Results (3-Month Snapshot)
✅ $5,283 in additional revenue recovered via AI-driven calls
📞 High engagement rate with shoppers picking up and interacting
💸 36x ROI on investment in Callsy AI
📈 A steady lift in abandoned cart conversions without manual follow-up
“Great app for recovering those Abandoned cart purchases, been using it for the last 3 months — we get around 34X ROI. The team is very responsive and constantly developing new features! Recommend to give it a go!”
— Lucas @amourlinen
